In the case of e-commerce and retail packaging, the terms mailer boxes and shipping boxes are commonly used but are meant to meet different requirements. understanding the differences between these two types of boxes is important. This is how you can create a business strategy for packaging that can reduce shipping costs and ensure that the products you are shipping will arrive safely.
Below we will take a closer look at the main differences between mailer boxes and shipping boxes. But let’s start with the basics first.
Mailers Box Vs. Shipping Box: Definition and Structure
Mailer Boxes: Traditionally, mailer boxes are made from corrugated cardboard but are thinner and more flexible than shipping boxes. For direct-to-consumer shipments, they are more aesthetically pleasing and are designed for that. Typically a mailer box has a more refined design with interlocking flaps and wings that allow the mailer to eliminate the need for tape for assembling. However, this feature also acts as a way to look professional and provide a cleaner look, while also adding to the unboxing experience for the recipient.
Shipping Boxes: These shipping boxes are designed to protect the content in them during the rough handling that takes place in most of the freight and logistics processes. Mailers are generally designed with thicker corrugated cardboard and are more utilitarian than mailer boxes. Although shipping boxes are made to hold heavier items, last longer, and endure more transport conditions, they may need tape, staples, or straps to hold the package together.
Major differences between Mailers Box and Shipping Box
Customization and Branding
Customization and branding vary significantly between mailers and shipping boxes. Mailer boxes often emphasize customization; businesses use them as a branding tool, opting for custom sizes, colors, and printed designs. The exterior of the box frequently features logos, slogans, or full-color graphics that actively promote the brand, making every shipment a marketing opportunity. On the other hand, while you can customize shipping boxes, they are not as common as many of their shipping counterparts, owing to how functional they are. Shipping boxes typically come with branding in the form of the company's logo or a minimal amount of contact information, with a primary theme of durableness and function over aesthetics.
Cost considerations
Mailers and Shipping boxes reflect the use and features of the mailers or shipping boxes. Shipping boxes cost less than most mailer boxes since these products are simpler in design, and less customization is applied. Since mailer boxes usually fit snugly, they can even save you over time, with less need for extra packaging materials like bubble wrap or packing peanuts. Shipping boxes, however, are usually cheaper, and if the box’s size and weight grow, so do the shipping costs (but they still stay affordable for the shipping of big or heavy items that need strong protection).
Usage and Applications
Here are the key usage and applications of mailer boxes and shipping boxes:
Mailer Boxes:
- Ideal for Lighter Items: Best suited for smaller, lighter items that require minimal protection, such as clothing, accessories, or packaged foods.
- Subscription Services: Popular subscription box services where presentation enhances the customer experience.
- Attractive Appearance: The appearance and ease of opening are designed to impress their owner positively.
- Brand Reinforcement: It assists in reinforcing brand identity using a sophisticated packaging design.
Shipping Boxes:
- Suitable for Heavier Items: Used primarily for heavier, bulkier items that require a little extra protection.
- Versatile Industrial Use: Used commonly in the moving and storage business and also for shipping furnishings, large appliances, and bulk goods.
- Durable Construction: Designed to survive long haul transport and handling with no damage to the product.
- Ideal for Bulk Shipments: They are strong and built up, so they are optimized for shipping large quantities of products.
Key Takeaway
In summary, business people should know how the unique mailers and shipping boxes carry out their respective roles to use their packaging strategy to their benefit. With their aesthetic appeal, Mailer boxes are excellent for brand experience, whereas shipping boxes offer more robust protection, are suitable for heavier goods, and are best for spreading bulk and long-distance transportation. The choice of box type can have dramatic effects on cost-effectiveness and customer satisfaction. So, choose wisely!
